Morbi is located in Rajkot district in Gujarat state India. It has close to 250 manufacturing unit in Ceramic and related activities. It can be termed as the Ceramic capital of India. The major locational advantage being the availability of raw material.
Given the type of competition that is existing, any investor would be skeptical of entering the market as manufacturer. It would be perceived as a great business risk. However, Solo Ceramics saw a challenge in the risk and took it, in the year 2007.
The installed production capacity of the company is the highest in SSI units in the region. The company plans to be a big player in the most exquisite designs that they own.
Today, they have a strong presence in 150 major cities of India and about 10 countries that they export to. They have such a strong hold on the market that they can be pretty sure of their production being sold very easily.
The journey has been tough but satisfying results have negated all the tiredness of the journey. The group looks fresher and ready to achieve even more challenging tasks
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