With many locations in the market and with every market position already taken, this is probably the most challenging activities in the whole business cycle. The map shows the presence of the group in the Indian Markets.
The group also has presence in the export markets in Mauritius, Israel, Saudi Arabia, Tanzania, Ghana, Bahrain, Sri Lanka and many more. The Marketing director is constantly trying to establish strong and reliable sales channel partners for the growth of the export markets.
The marketing director travels at least once a month in any one territory to study the customer needs himself. In the process he also educates his channel partners as to how to study the changing customer needs. He comes up with vital information on design and quality aspects. This facilitates deciding which products to phase out and which to begin with.
They are presently developing an article which they claim is being produced for the first time in the Indian Market. The details are not mentioned herein because they wish to surprise the market with the item.
Further, the group takes interest in development of showrooms that exclusively merchandise their products. They get involved in the designing, advertising and promotion of the particular sales outlet. They make sure to be present at the openings of such showrooms to study the consumer behaviour of the local public.
At the Manufacturing Unit, the group has a show room as well. The customers visiting the manufacturing unit can have a first hand look at the variety of sanitaryware articles. |
